White has been one of our best-selling tile colors this year, and I can't say I'm surprised. Decorating with white has been gaining in popularity over the past few years - whether it be for your backsplash, wall color, or even your exterior house color.
Although it may sound like a trendy choice, I'd argue that white is actually one of the most timeless colors you could choose - which is especially important on a more permanent finish like tile.
The beauty of using white on something like tile is that it allows you to swap out the color of less permanent choices (like curtains, rugs, accessories) should you want to change things up over time. Pretty much everything goes with white, so you've got a lot of options in how you decorate around it.
The tricky thing about white (as with many pale colors) is that it's hard to see what the actual undertone is. And as many of you may be finding as you work through your own renovations, there are hundreds of shades of "white"!
Products featured in photo above: Ultracraft Kitty Hawk Melamine Cabinet in Wired Silver; Damask Handmade Tile in Glossy White; Caesarstone Quartz in Organic White (middle right); Benjamin Moore Wall Color in Classic Gray OC-23 (bottom right)
The best way I've found to see the actual color is to compare it to a true white. If you're familiar with Benjamin Moore paint colors, Chantilly Lace is their whitest white and would be a good benchmark to use as a true white. Otherwise, just a sheet of printer paper will get you pretty close. Once you start comparing your white options to a true white, it will become much clearer what the actual undertone is (gray, yellow, etc.)
To illustrate this technique, here are the 6 different white glazes we offer shown on a wood background:
And here are the same tiles shown on a true white background: